Don’t Bring Your Second Skin to Work
Loyal - Legal
Stakeholder Management Consultant

LA Culture is to appreciate Manu Chao

[3 min read]


Gardening an ecosystem to create a winning culture is not easy.

I always had some trouble in trying to relate much with Spanish-Influenced Culture. Being born in Porto District of Portugal I had an education, work ethics and business role models with some Anglo-Saxon influence. My father was born in a northern region of Portugal (“Trás-os-Montes”), where not very much known Celtic influence remains. My self-awareness tells me that this was part of the aloofness I had when evaluating Spanish-Influenced Culture.

When we hire we try to balance to dimensions. The first one is diversity. What kind of diversity is this person bringing to our culture? Is he/she different from the rest of the team? The second one is identity. Is that difference something that will improve our culture even if we can’t forecast how? These dimensions are extremely difficult to balance, and we are still fine-tuning it. We believe that it works and that is a keystone of our culture, and therefore of our success of our business.

Today, having learned to engage what I do not understand for reasons of ethnocentrism, I want to bring the Spanish culture of optimism, and transparency regarding the joy these people have, to our culture. Behavioral Science is helping us to understand better how to use emotional intelligence at work, instead of relying exclusively on analytical skills and low-context communications. Now, I can hear Spanish music and just focus on the loud joy with which it seems to contaminate my Spotify. Take the good with you. Forget the noise. Given the fact that almost every one of his songs relies on three different chords, you must appreciate the joyful simplicity of Manu Chao.


When we hire we try to bring the joyful simplicity of a Manu Chao candidate. We bring diversity to our team but they are more than a band that uses only 3 chords.