Loyal - Unlecture 2016

Unlecture 2016

with Robert Phillips


The 2016 edition of Unlecture was co-promoted by Loyal Advisory and Porto Business School.

Corporates are the future, but the future is not corporate.

“There is a paradox: corporates are the future (the business states of the 21st century): but the future is not corporate, as we have come to understand it. It is asymmetrical and activist, and its economies are no longer traditional and rigid, but creative and flexible. The management principles for this paradoxical corporate future must reflect this complex, chaotic creativity.”

in Trust Me, PR is Dead.


Robert Phillips

Robert Phillips is one of the most relevant and world renowned experts in Trust, Reputation and Communication Management. He is a writer, Edelman’s EMEA ex-CEO (largest Public Relations network in the world) and a Professor at Cass Business School (London).

Robert stands for the implementation of new Public Leadership, Public Value and Permanent Engagement models. He explored these themes in his recently published book “Trust Me, PR is Dead”. Unquestionably disruptive, hardly consensual.